Hurricane forecasts: Communicating risk to communities

The 2017 hurricane season — including Hurricanes Harvey, Irma, and Maria — caused devastating damage, loss of life, and disruption in the U.S. and Caribbean. Hurricane forecasts have improved significantly during the last few decades, but accurately predicting where and when a hurricane will make landfall remains challenging. It is even more challenging to predict the high wind and flooding hazards and associated impacts that different people will experience, especially with enough advance warning for coastal residents to evacuate safely before landfall.

In this half hour discussion with Dr. Rebecca Morss, guests will have an opportunity to follow up with questions from her 2018 Explorer Series talk “Hurricane Forecasts: Communicating Risks to Communities.” 

Watch the archived lecture where Dr. Morss discussed successes of modern hurricane prediction, as well as her research to understand hurricane evacuation decision making and improve hurricane risk communication. She shared information about how new information and communication technology is transforming hazard communication and decision making, and how social media can help protect the public when hazardous weather threatens.